Haus of Flowers is an AirBnb farmhouse in Morrisville, Vermont.
Built in the 1800s and surrounded by lush greenery, the house is decorated in a contemporary farmhouse style. I created a logo and brand guide to match this aesthetic and enhance the marketing opportunities for the property.
The focus of the brand identity was the illustration of the house's exterior, drawn with playfully imperfect lines to stay on theme with the rustic setting.
The colors, an off white and a dark green, were chosen to mirror the paint colors of the house and the greenery of Vermont. Similar to the illustration style, the typefaces have a hand-drawn feel to them, bringing a homey and approachable feeling to the brand.
