The Z List is an NYC based community founded by Zehra Naqvi that aims to create a hub for investors and founders in the tech space.
I created the bright and poppy-yet-serious brand identity to both resonate with the young professional audience and stand out amongst the sternness of other organizations in the space.
The logo mark is simple and to the point; It was created with the bluntness of a rubber stamp in mind, a final mark on a page. It has 3 different color ways that can be used interchangeably on any Z List Graphic.
The typefaces range from block serifs to very stylized italic serifs, providing a playful contrast that feels young and unique.
The color scheme pulls from elements of vaporwave design, reflecting a retro-futuristic sense of hope and promise for future innovation. I also incorporated free-form gradients to echo the dynamic feeling of the community.
The Z List operates through their website and weekly newsletter with over 10K subscribers.
